Carswell-Craig Consulting Ltd
PROFILE
Founder
Our founder Sheila Carswell is a published author* and expert in the field of sales growth and is a highly accomplished sales leader with over 25 years sales experience spanning organisations such as GKN, P&O, Siemens, IBM and Microgen. Her skills include sales leadership, sales strategy, business development, account management, partner channel development, sales coaching, lead generation, and sales recruitment at all levels.
Award Winning
Author of Two Books on Sales Growth – Recognised sales and leadership specialist with published* works focused on sales management, sales excellence and effective team motivation.
Sales Leadership – Demonstrated expertise in recruiting, developing, managing, coaching, and inspiring sales teams to achieve results exceeding 130% of target.
Sales Growth – Successfully doubled one company's turnover within four weeks by transforming bid response strategies and presentation materials.
Sales Success – Recipient of the IBM Global Summit Award for increasing sales from $750K to $5.3M.
Partner Sales Achievements – Secured the largest value-added sale in a company’s 40-year history.
Innovative Solutions Sales – Achieved the inaugural sale of a cutting-edge outsourced data storage service to British Gas, also won the first AI solution (Shape) sale with eLearning software partner Docebo.
Lead Generation Specialist – Consistently generated the highest number of leads across all Spotlight Campaigns within a UK public sector sales team.
Diverse Portfolio– Over 25 years’ experience in selling capital equipment, software (including AI, Data Analytics, HCM, Document Management) and services to both public and private sectors. Experience spans contracts from SMEs to global multi-million-pound deals.
Outstanding Sales Performance – Multiple recognition's including “Top Salesperson of the Year”, Winners Circle, and Presidents Club awards for outstanding achievement in exceeding sales targets.
Our People
Our expert consultants and business partners are drawn from a wide variety of sales organisations, and are skilled in diverse market sectors, however the one thing they all have in common is strong sales leadership capabilities and outstanding track records in the field of sales development and sales leadership.
"I have no hesitation in recommending Sheila. Highly professional, thorough and very personable. With a deep understanding of her "trade", excellent facilitation skills, a real people-centric approach, she gets the best out of people with great coaching skills. A pleasure to work with. Highly recommended"
Andy Clarke
Director at HUHO
If you feel we can help you and you would like more information or to request a confidential discussion, please contact us by email at sales@carswell-craig.com or on 0203 627 0282.
*See books section for links to our founders sales growth books